For us, pleasure is extraordinarily important. We do things out of pleasure. We run away from anything that is painful, and we reduce things to the values, to the criteria of pleasure. So pleasure plays an extraordinarily important part in our life, as an ideal, as a man who gives up this so-called worldly life to find another kind of life—it is still the basis of pleasure. Or when a man says, ‘I must help the poor’, and indulges in social reform, it is still an act of pleasure; he may cover it up by saying ‘service’, ‘goodness’, and all the rest of it; but it is still a movement of the mind that is seeking pleasure or escaping from anything that causes a disturbance which it calls pain. If you observe yourself, this is what we are doing in daily life, every moment.